Ihr Aufgabengebiet

• Social Media Management: Build and oversee the company’s social media presence, balancing product-specific and corporate content across platforms.
• Campaign Development: Plan and execute digital campaigns (e.g. LinkedIn Campaign Manager) that promote product launches and corporate content, ensuring engagement with key audiences.
• Collaboration: Partner with cross-functional teams (Sales, Product Management, Communications, Clinical Affairs.) to align content with business goals.
• Content Creation: Work with the Product Management and Communications teams to produce compliant, engaging content (product features, thought leadership, case studies).
• Performance Tracking: Monitor campaign success using analytics tools like Matomo, Google Analytics, Hootsuite, providing insights to improve engagement, reach, and conversions.
• Compliance: Ensure all content adheres to healthcare regulations (FDA, HIPAA, MDR) and internal compliance standards.
• Budget Management: Allocate and manage budgets to ensure high ROI across digital marketing initiatives.
• Crisis Communication: Execute crisis management efforts, handling product or corporate issues with swift, compliant responses.
• Trend Monitoring: Stay up to date with digital marketing and social media trends, applying them to both product and corporate strategies.

Ihre Qualifikationen

• A degree in Marketing, Business Administration, Communications, or equivalent professional experience.
• Further training in digital marketing and social media is a plus.
• Proven experience in building and managing social media presences, from content creation to channel management.
• Experience in creating platform-specific content and managing campaigns across various channels.
• Proven experience in content creation, with a strong portfolio showcasing engaging Reels and videos.
• Expertise in storytelling through short-form video content, especially tailored for platforms like Instagram, LinkedIn, and Facebook.
• Ability to create communication strategies for both product marketing and corporate branding, ensuring alignment with broader business objectives.
• Extensive project management experience, with a track record of handling multiple campaigns simultaneously.
• Fluency in English, good level of German
• Experience in the medical device or healthcare industry is advantageous.
• Strong knowledge of compliance and regulations specific to medical devices/healthcare content.
• Familiarity with digital tools and analytics platforms like Google Analytics, Matomo, Hootsuite, etc.
• Curiosity for digital marketing trends and emerging social media platforms.
• Strong collaboration skills, especially in working with cross-functional teams like Product Management, Sales, and Clinical professionals.
• Excellent problem-solving abilities and capacity to handle challenges in a regulated industry.